We are in trouble. We are rapidly approaching what many well-informed scientific minds refer to as tipping points: serious, irrevocable alterations in how the earth's interconnected systems function.
The solutions exist. The providers thereof have obstacles and misaligned stakeholders to deal with. Those organisations that are doing the right thing find it difficult to differentiate themselves from those that are not or, even worse, those that preach doing good, while practicing the opposite. Aware individuals feel helpless to create change. If we don't however, future generations may not be able to tell the tale of how we failed our planet and our species.
None of this is a secret. We are confident a great number of the earth's inhabitants find the current state of affairs concerning and want to do something about it, but haven't yet found a viable medium through which to do so. We also know there are business entities of all types, from corporates to SMEs to NGOs that operate sustainably, or at least would like to. Our goal is to connect the stakeholders of our future in a logical and aligned manner. We envision an alternative economy where decarbonisation metrics and the reverence of consumer opinion are the measures of business success. Where Homo Sapiens [Lat.: Humans who are wise] vote with both their dollars and their attention to support those that operate in a sustainable manner. Where organisations in turn decarbonise, knowing this will benefit both the planet and the bottom line, and are rewarded for doing so. We believe in a culture of reciprocity, of entities showing gratitude to each other and their life-providing habitat.
As wise humans we have the ability to make conscious choices. Together we are stronger - our collective actions can effect change on a previously unimaginable scale, and we wield this power every time we make a choice. Every day we make choices, knowing that once they are made they cannot be unmade. Smoke cannot go back into a burning cigarette; a letter unread; the effects of carbon emissions easily reversed. Thus we need to be prudent with the choices we make.
Whether you believe in a glorious god, a precise programmer or a serendipitous scientist, if we act towards a common goal, in ways both big and small, then we can prevail. With less than a decade - or one 30 000th of our species' existence - in which to shift the paradigm, there is no more time to be passive. If you are here reading these lines, we hope you have already made your choice for a sustainable future. Now is the time to act upon it, and stay true to yourself and every other living organism of which we, as wise humans, are custodians.
This is your planet. This is our manifesto.
Join us! It might just become one of the most important choices you ever make.